Advertising and Marketing

I was a marketing executive for many, many years at a Fortune 500 company and I wanted to address some of the comments that have been made recently about advertising and the effectiveness of writing to the companies who are running commercials during Jon and Kate + 8. continue

Submitted by alsoamomtotwins

48 comments:

alsoamomtotwins said...

Submitted by alsoamomtotwins

I was a marketing executive for many, many years at a Fortune 500 company and I wanted to address some of the comments that have been made recently about advertising and the effectiveness of writing to the companies who are running commercials during Jon and Kate + 8.

First, it's important to understand that most companies don't specifically choose where their ads will run or buy their own ad time. The vast majority are using the services of an advertising agency and that agency has media planners and buyers who create a media plan and then buy the commercial time for them based on that plan.

I have been out of the workforce for a few years, but back when I was working, cable advertising was only sold on multiple, complimentary stations meaning that you couldn't just buy time on one cable channel or just during one show. I don't know if this is still the case.

It appears that TLC has gone one step beyond just selling commercial time and is actually selling product placements, e.g. Coleman camping products during the recent "Can Do Kate" episode. I think in the early seasons companies were simply gifting the Gosselins things hoping they might appear on camera, which they often did. Perhaps TLC picked up on this and starting actually selling the product placements. (Anyone else feel like Jon and Kate has become the Truman Show?)

Third, advertising is a numbers game, plain and simple. It is a never-ending pursuit of reaching the largest number of relevant people, with a compelling message, in the most cost-effective manner. Advertising decisions are not based on the personalities of the "characters" on a show or what's being said on blogs. They are not made based on tabloid articles or on the latest people.com poll.

Fourth, my guess is that many of the people who place an ad during Jon and Kate + 8, or approve an ad plan that includes ads during Jon and Kate + 8, have never actually seen the show and may (gasp!) have never even heard of them. I can tell you that I approved advertising on the Golf Channel based on an ad agency-developed advertising plan and I have never, ever watched one minute of Golf Channel programing . Other than Tiger Woods, I can only name one golfer on the Tour, and I went to college with him and he's married to a good friend of mine.

alsoamomtotwins said...

However, I do think companies will look at their advertising choices more closely if we respectfully tell them in writing that we don't think they should support a show that is exploiting children in the name of entertainment.

But, if you're going to write I think there are three important things to do:

1. Tell the company who you are in terms that are meaningful to them. For example, I'm a 32-year old, married, mom of one who lives on the West Coast, works part-time and enjoys going camping with my family.

2. Tell them that you have made the decision to no longer watch Jon and Kate + 8 but you have taken the time to research who is advertising during the show. (If you don't tell them this they're going to assume that you watch the show, which you don't want them to do.)

3. Tell them briefly that you would like them to stop advertising during the show. Don't make any huge threats like, "If you don't stop advertising I'll never buy your product again." What matters is that you took the time to express your opinion not that you tell them what you're going to do if they fail to respond.

I know that for every customer letter we received, we estimated that it represented the opinion of 25 other people who simply didn't take the time to tell us what they thought. E-mails that were sent to the PR or Marketing general mailbox got a form e-mail response and ended up in an intern's in-box. I would suggest taking the time to look up the name of the head of marketing and direct any communication directly to him or her.

The one thing all companies want to avoid is controversy or being associated with something controversial. I can't think of a company in the world that wants to offend current and potential customers.

And finally, know that even if a company wants to make changes, it will take awhile to actually see those changes since advertising planning is done a long time before it's actually seen on TV and contracts for commercials that are running now or in the coming months have probably been in place for some time.

Tetotomom said...

http://today.msnbc.msn.com/id/32332892/ns/today-today_entertainment/
Here is a link to the lies she told on the Today Show this morning along with a few crocodile tears

A Canadian said...

Funny how in the Today show interview, she commented on how vile her brother and his wife were because they were just exploiting her children for monetaty gain.

Wow, Kate, keen observation, considering you are the expert!

HW said...

Tetotomom - thanks for posting that link.

She also criticizes her brother for lashing out at family and betraying them. Her hypocrisy is maddening.

I did not watch the interview, but I'm wondering if Meredith was sympathetic towards her.

LucyTheElephant said...

Read the Chicago Sun Times article published today detailing Kate's visit to the Today Show. If it is true, it is very damaging.

TLC exploits families said...

I didn't watch the interview because giving the interview ratings would make TV execs think Jon and Kate are good for their business. If we all boycott anything with Jon and Kate on it, these two vile people will slowly fade away as we all hope.

Frankly, I don't even have to try not to watch. It's just really boring. Jon and Kate have nothing to offer.

Concerned Canadian Mom said...

My goodness...Ms Kate seems to be showing her not-so-true colors in the interview, all the while being a total "B" apparently off camera. And then, on her way out of the studio, she has the unmitigated gull to trash Merideth Vieira Why on earth does ANYONE give this women a stage is beyond me!!!
Here's the link: have a peek

http://www.suntimes.com/entertainment/zwecker/1709182,kate-gosselin-jon-plus-8-zwecker-081009.article

report Kate said...

Anyone witnessed Kate getting large sum of cash (love offering) in churches or selling kids' photos ($20 cash per photo) at any event can write to IRS and report her. Usually cash only transaction is a very good indication that someone wants to avoid paying tax.

http://www.irs.gov/individuals/article/0,,id=106778,00.html

From IRS website:
How Do You Report Suspected Tax Fraud Activity?

If you suspect or know of an individual or company that is not complying with the tax laws, you may report this activity by completing Form 3949-A. You may fill out Form 3949-A online, print it and mail it to:

Internal Revenue Service
Fresno, CA 93888

http://www.irs.gov/individuals/article/0,,id=106778,00.html

GAmom said...

Thank you for a thoughtful insiders view. This does sound like much better advice than the "I'll never buy X again" approach. And kidos for prioritizing your family over what I'm sure was a lucrative career.

Melissa said...

Oh for the LOVE of pete! Dramatic are we? I knew the would not ask her the hard questions. And if I hear one more time "the show had nothing to do with our breakup" I am going to hurl. She says their hopes and dreams and goals are different. Um, yes they are. Jon wanted to stop filming the show and you wanted to keep the gravy train going. Also, is she just stupid or does she actually think the show won't affect her children?

lala said...

Kate had an affair with Steves O'Neill for her kids. She dumped the kids' father for her kids. She pushed all the relatives away for her kids. She bought herself new clothes for her kids. She bought a new car for her kids. She got rid of a perfectly fine kitchen for her kids. She got a new condo 2 hours away from her kids for her kids.

Strange logic. How are her kids going to benefit from these? Well...

They can hang out with Steve more because silver hair is just cool. They can see Daddy less so they will learn less from dummy daddy. Thank God the relatives are gone, so the kids only hang out with kids with wealthy parents and anybody useful to them not the middle class losers. Now the kids have a brand new kitchen they don't even know why because new kitchen is good for your mental health? Her new condo will help her kids build self-esteem. Her new car will help her kids get smarter and learn faster in school. Her new clothes will put her kids in better mood.

sayitisntso33 said...

"My goodness...Ms Kate seems to be showing her not-so-true colors in the interview, all the while being a total "B" apparently off camera. And then, on her way out of the studio, she has the unmitigated gull to trash Merideth Vieira Why on earth does ANYONE give this women a stage is beyond me!!!"

They should have skipped the taped interview with Meredith, and shown her post interview behavior (cursing like a drunken sailor) on tape, so people could see what she is really made of. Poor Kate doesn't like being called out on all of her lies.

Winston said...

What ever happened to Kon saying they weren't going to talk about the divorce to the media anymore?

SchadenKON said...

I am another who wishes her after interview antics had been caught on camera for Hoda and KL to comment on tomorrow at 10AM.

Hate Kate said...

Does it even matter? Khate is a celebrity now. People without much prospects in life worship the "amazing" life that Khate lives. They could not care less that Khate is supposedly a w*tch behind the scenes. It is just so sad, the charade, the lies, the greed and the pure disregard for 8 little lives


-------------------------------
Read the Chicago Sun Times article published today detailing Kate's visit to the Today Show. If it is true, it is very damaging

Chris said...

I have only boycotted/written to freebies or products placed in the show for this reason. I agree with the orginal post and have seen the way ads are sold on cable in 2009 so it has not changed from what is posted in my area.

It is very true that many companies buy bulk ads with cable. I have worked with small business' coming up with marketing plans. When buying ad time our local cable company charges so much for 1-10 ads per week 11-25, 25-50 and a big discount for 50+ ads. Basically you do not get to pick a certain show. You get to choose a group of channels (that hits your target demographic, like sports, kids, mothers or age groups) and then your 25 or whatever amount of ads you run are run on those channels. You really get little control. TLC might be on the list of possible channels for your demographic and your ad may never run on TLC or never run during J/K or it might run every week. You can't say no TLC, unless you say no to the other channels in the demographic. My city is not to large but this is how it is run.

I really think spending time writing/boycotting companies that obviously want their name associated with J/K like Coleman, or Crooked Houses is the way to go. These companies are clearly choosing to sponsor J/K.

Tuesday said...

Thanks alsomontotwins for the informed explanation. I'm a confirmed dork in that I find the psychology involved with marketing fascinating. From your post I'm led to believe that the numbers game involved in reaching the largest number of relevant people/compelling message/cost effective manner would also involve some sort of risk in offending a certain percentage of viewers. What would you estimate is the perceived risk of offending viewers in any given campaign? Gosh, any product I see advertized on TLC I now think of as a product for stupid gullible people.

JonAndKateSnoozeTime said...

TLC Exploits Families said, "Frankly, I don't even have to try not to watch. It's just really boring. Jon and Kate have nothing to offer."
-----------------------------

You know, you're absolutely right. I've been thinking a lot about that...how this "story" of Jon and Kate no longer holds my interest. There's just nothing intriguing about their personal drama. I think it's more than just the reality show running out of storylines. When you've lost your respect for people and they just continue to do stupid things to where the primary emotion you feel is just indifference, it's over. I'm with you; I've been becoming bored but I'm REALLY getting bored and, of course, they are now running the risk of over-exposure and not in a good way.

Kateisaliar said...

I am so sick of hearing that "Kate broke down during the interview." Do they think they can get away with that lie? Don't they realize we have eyes and can see too? Kate did not break down. She got her chin to quiver a tiny bit, tried very hard, though unsuccessfully, to force out some tears, got a kleenex to wipe off her imaginary tears, and put on a brave face (aka completely fake and convinced that she just pulled off another lie and hoping an acting job is coming her way) face.

I feel SO sorry for Kate! Apparently her entire family only does things for money, and Kate is a saint and doesn't do it for money. And even though Kevin and Jodie "have turned their lies into their major source of income," she will have to continue working so hard to honor her contract, all while being the perfect mom. Her like must be tough. No wonder her sheeples worship her.

Mel said...

I think spending time writing/boycotting companies that obviously want their name associated with J/K is the way to go, too. We hear it all the time that companies pull the ads because of certain scandals or something on a show they don't condone. They might buy bulk ads at times, they still have power to pull the ads if they don't want their product to be associated with something that hurts their company image.

The economy is no good. Networks have to beg and work extra hard to get advertisers. It's not the other way around that you beg your ads to be on TV. The networks have to make advertisers happy.

shmedelle said...

alsoamomtotwins,

Thank you for taking the time to post your valuable insider information.

I enjoyed reading it.

ReThinking The GamePlan said...

Chris said, "It is very true that many companies buy bulk ads with cable. I have worked with small business' coming up with marketing plans. When buying ad time our local cable company charges so much for 1-10 ads per week 11-25, 25-50 and a big discount for 50+ ads. Basically you do not get to pick a certain show. You get to choose a group of channels...

(and)

alsomomtotwins said, "important to understand that most companies don't specifically choose where their ads will run or buy their own ad time. The vast majority are using the services of an advertising agency and that agency has media planners and buyers who create a media plan and then buy the commercial time for them based on that plan."
------------------------------
It's really good to get this kind of clarification; thanks to both of you. I worked with this a little in network TV at the local affiliate level, with some exposure to local and national sales, and thought I understood how a show's advertisers buy their time...and my impression, although this was years ago, was that the companies had more latitude than this for choosing where they wanted to advertise and in what time slots. I'm learning a lot here on GWoP! I definitely remember from my "TV" days, however, that viewer mail was taken very seriously and every single one was read by the VP & Gen Mgr of our station, no matter if it was about programming, our advertisers, etc. So, thanks for the specifics!

CityGirl said...

Does anyone yet know if the ratings for mondays show dropped again? I really hope so,. I think this interview with Merideth was a last ditch effort to drum up some more attention for the show. Kate maybe thought that after the drop in last weeks viewers that she had better jump back in the spotlight and grab some much needed attention by discussing the "Private" matters that she will no longer be discussing for the sake of HER Children who have always been her focus. BTW, how many times did she say to Merideth "To be very honest" was followed by a lie and/or the dodging of her question. FAKE is too nice of a word to describe her these days. I think she is starting to believe her own lies!

Lower Heidelberg Neighbor? said...

I don't watch much but I want to know: Who is Carla?

Product Placement said...

alsoamomtotwins is right. When an advertiser buys time for the Superbowl it's different than buying time on cable to run during certain hours. If you want to write letters and boycot anything, do it for the companies with the blatant product placement during the show.

More Ideas said...

I write commercials for radio, which is very different from National Television, as we don't deal with marketing companies. However, I can tell you that if an advertiser wants to have their "spots" run during a particular program, that costs a lot more money than a blanket campaign where they choose a demographic and are on various channels at random times of the day.

I agree with the point that if you wish to write to anyone, choose the products that you know have been featured. The best way to be heard is not with a form letter, but to introduce yourself as was outlined in the original post ( very well done, alsoamomtotwins ) and then state "I saw your ( insert product here ) on the ( date ) episode of John and Kate Plus 8... Back up what you're saying with fact. You saw the product on the date it was aired. Then explain that you have since decided to stop watching and state the reasons why. Further to that, let them know that while they have family-friendly products, this is not a family-friendly program.

I also recommend that, rather than an e-mail, find the "snail mail" address for the CEO of the company in question ( usually available on-line ) and send the letter the old-fashioned way. They will get thousands of e-mails every week but not very much old-school postage. Thus your letter is more likely to be seen/read and taken seriously. If you really want to ensure that it gets where you need it to, send it Priority Post. Then you can track it and have a record that it was delivered.

Something else that we can all do is not buy the gossip magazines. Perhaps more importantly, don't buy them if J&K are on the cover. Write to the magazines ( In the last 6 months, J&K have appeared on your cover X times - because of this, I will no longer be purchasing your magazine... etc. ) Magazine subscriptions are at an all time low and they are relying on impulse buys at the newsstand and in the grocery stores for your business. Don't give them one more dime as long as they run stories about J&K.

If you decide to write to anyone and are able to find the correct mailing address, perhaps post it here so that others can follow suit. Perhaps we could have a list of products/services featured in the program, when they appeared and who to write to. I don't recommend a form letter, because they will think it's just a group of crazies on a mission.

This entire situation saddens me. The fact that J&K have exploited their children... the fact that they are now riding on the wave of pseudo-fame and no longer seem to need the kids for attention... the fact that any woman who even stands in the same room with J gets a distressing amount of attention... and the fact that, at the end of the day, the children are going to have to deal with this for the rest of their lives. Even if they decide they no longer want the spotlight, the public won't leave them alone.

Jenny said...

I don't know if anyone else posted the link but apparently Kate was a horrible b*tch before and after her interview with the Today Show:

http://www.myfoxphilly.com/dpp/entertainment/television/081109_kate_Gosselin_cursed_nbc

Insider Info Is Very Helpful said...

There are some very good comments on this topic by people who know what they're talking about in terms of product placement and advertising. I just wanted to add my two cents by saying thanks for the well-thought-out comments by especially "alsomomtotwins," "more ideas," "chris," and "product placement."

Old-Fashioned Girl Here said...

More Ideas said, "I also recommend that, rather than an e-mail, find the 'snail mail' address for the CEO of the company in question (usually available on-line) and send the letter the old-fashioned way. They will get thousands of e-mails every week but not very much old-school postage. Thus your letter is more likely to be seen/read and taken seriously.
------------------------------
Some weeks back, it was mentioned here that the impact of a snail mail letter has more impact. It makes sense to me; I've had better luck with snail mail on other matters where I've, say, had a customer complaint. It's just a wee bit more effort on our parts to print it out, use the paper and buy a stamp but it's worth it (if you're gonna spend the time, spend it completely). And we'll help out the struggling post offices out there! (I must say, it was actually a pleasure to receive actual, REAL birthday cards in the mail recently...that is, the mailbox on my STREET...rather than e-cards. Beautiful greeting cards on lovely paper, signed by a friend or relative's human hand with ink from a pen. Little tuck-away treasures for my memory box. One of life's small, quality pleasures. I love the web, but not for everything!)

fidosmommy said...

Lower Heidelberg Neighbor? said...
I don't watch much but I want to know: Who is Carla?


********

Carla is a long-time friend of Kate's. She has been hired by Kate as an assistant of some kind in recent months. She can be seen at the 5 year olds birthday party
with her daughter Ashley. She and Ashley did a lot of the set-up and
basic work for the party.

Ashley went with the Gosselins when they went to Bald Head Island in May. She can be seen in pictures on the ferry to the island. She went as a helper/babysitter.

Kate'sFate said...

I watched the interview of Kate on the today show.

She said "Um" 72 times. I am not kidding. And I may have missed a few.

I realize that this is extremely picky, but there is no need to say 'um' that many times. Especially if you are not camera shy. (Which she is not.) To me, it only proves that she is story-telling as she goes, and lying through her whitened teeth. Plus it's just plain annoying and distracting.

Calgary7 said...

Old-Fashioned Girl Here said...
More Ideas said, "I also recommend that, rather than an e-mail, find the 'snail mail' address for the CEO of the company in question (usually available on-line) and send the letter the old-fashioned way. They will get thousands of e-mails every week but not very much old-school postage. Thus your letter is more likely to be seen/read and taken seriously.
------------------------------
Some weeks back, it was mentioned here that the impact of a snail mail letter has more impact. It makes sense to me; I've had better luck with snail mail on other matters where I've, say, had a customer complaint.


Has worked very successfully for me, too! Only I use registered mail so it can be tracked and I address the individual by name along with the tags "Personal" and "Confidential". I use quality paper and envelopes that I bought when the line was being discontinued.

Why?

Ensures the material gets to the person directly, unopened by either the executive assistant, office manager or chief of staff.

Merrilee said...

Me thinks we shouldn't complain about the way Kate keeps saying "ummm ummm ummm" or about her hair or clothes or tan.

We don't want to give her ideas on ways she should improve herself. We know that she or some of her "people" read here and then write some things into the episodes in reply or rebuttal to what they read.

So, I will no longer comment on her strange "doo" or her too small baby doll dresses, or her too big boobies, or her cheshire cat smile. At least, after this one last post. LOL!

Ali said...

This is an excellent posting; very informative.

What it points to is the need for companies to embrace CSR - corporate social responsibility.

That in this day and age a business would be clueless about exactly where its advertising dollars are being spent is insane.
Either someone in the company or in the ad agency needs to be attune to current issues of controversy and the company's connections to them.

Corporations have a responsbility to not engage in things that are harmful to other people and the planet. The Gosselins are doing harm.

Write Those Letters said...

Some weeks back, it was mentioned here that the impact of a snail mail letter has more impact.

Absolutely true. I work for a non-profit political group and we have managed to get a lot of legislation passed due to physical letters being written. It's easy to delete an inbox but not so easy to delete thousands of letters piled up in your office.

ganana said...

Maybe the rest of the media will read the Sun Times article and avoid interviewing this shrew. I don't doubt the facts of the story for one second. What is wrong with America that anyone is interested in this walking train wreck? I challenge anybody to flip over to TLC during her show now -- you will find her being phony, lying, and struggling to contain her demons. TLC must think we are a bunch of fools to fall for the image makeover.

enoughalready said...

RATINGS IN! - FROM RADARONLINE. Posted on Aug 12, 2009 @ 12:17PM

Jon and Kate Gosselin have something new to quarrel about – shrinking ratings.

The show's Monday night episode –while still doing well for a cable TV show -- continued a steep downward trend in the ratings with a 2.6 share and an estimated 3.4 million viewers.

The numbers stand in stark contrast to the previous week’s season premiere which TLC reported 4 million viewers tuning in.

Consider this: when the happy couple’s problems sprouted up in June, more than 10.6 viewers flocked to their screens to watch the family train wreck in motion.

Still, not all is doomsday in Wernersville, Pennsylvania: the show's current ratings still reside above the watermark of the 3 million viewers it averaged before Jon and Kate's marriage spiraled out-of-control

THATS 3.399 MILLION VIEWERS TOO MANY!

Debi said...

What exactly were Jon and Kate's "sacrifices"...? Quitting their jobs to they could make millions doing nothing?

skapendee said...

I sent this comment to the Regis and Kelly show after I saw the opening of the show... low and behold, they are featuring "wonder woman" Kate Gosselin!

"This morning Regis said, "it is a gloomy day in New York". And yes, it is. I was very disappointed that your show has lowered its standards to become part of the child exploitation trainwreck that is Kate Gosselin. She will surely go on about how hurt she is, when really, its the children that are hurting. They have no choice in the matter to continue filming "their" show. Giving her more attention than necessary will only keep her steaming ahead with the circus. As parents, you should be ashamed to promote such an inaccurate portrayal of a "happy" family."

Ripasnot said...

Kate says her kids watch their show, they love seeing their parents on tv. I bet they would prefer seeing their parents for real without cameras and production crew staging every moment of their lives for ratings. On Regis today Kelly said America feels for Kate. WRONG! America despises Kate and feels for her children.

Used to be a sheeple said...

I just watched the Regis and Kelly interview. Can Khate come up with any new comments?! She's uses the same ones over and over..."for my kids", "we can't go back, we have to go forward",.

But the kicker was Regis' questions/statements that COMPLETELY took Khate off guard. You could see how uncomfortable she was and that she was speechless. He grilled her more than Meredith did!

Find it online...absolutely an interview to see.

Sissy said...

Used to be a sheeple said...
I just watched the Regis and Kelly interview. Can Khate come up with any new comments?! She's uses the same ones over and over..."for my kids", "we can't go back, we have to go forward",.

But the kicker was Regis' questions/statements that COMPLETELY took Khate off guard. You could see how uncomfortable she was and that she was speechless. He grilled her more than Meredith did!

Find it online...absolutely an interview to see.

8/13/2009 8:40 AM
--------------------------

Kate absolutely follows a script when she does the shows.

She always says, "This is not what I envisioned..."

It isn't Kate's words. It comes from her staff. It was her words when Regis went off script and spoke plainly to her. She did struggle a bit to think up an answer on her own.

I hate it that Kelly admires Kate. I wish those people would actually watch a few episodes before they try to talk about the show.

Shame on all of them!

Cole Porter and Theodore Dreiser Were Hoosiers said...

At this point, the snarky Recap of the beach visit has more than 160 responses, and this cogent and empirically-based post has only 43. I don't understand the disparity in attention paid to the two sections. I thought one of the aims of this blog was to encourage serious contemplation of the issues surrounding the Gosselin children and subsequent action on those issues. Cutting commentary has its place as catharsis, but it won't save the kids; Mom to Twins' post on advertising and marketing may help to rescue them.

marypoppins said...

Sissy said...
I hate it that Kelly admires Kate. I wish those people would actually watch a few episodes before they try to talk about the show.
Shame on all of them!
________________________________
Kelly and her husband are exec producers on a new TLC show - something to do with wedding receptions.

I cannot see Kelly being anything but nice to Kate as a result.

Through the Sycamores said...

My name got cut off in an earlier post; I think it was too long. The full moniker was "Cole Porter and Theodore Dreiser Were Hoosiers." It was meant to honor the poster who lamented that her alma mater, Indiana University, was getting bad press. I'll echo her sentiment that it's a good school, and add that it has a lovely campus and downtown area, as well.

I can't find her post now. Maybe it was on another thread?

Teri said...

Don't be so sure that advertisers won't join a boycott - especially with a petition or that it's not possible on cable.

Here is the story of a group who were able to start and exodus of advertisers from from a single cable show including ConAgra, State Farm, Geico, Progressive, Proctor & Gamble, etc. Sure, it's a completely different topic but I'm posting the link to show that it's possible to persuade advertisers to leave a show - more possible than the OP seems to think.

http://www.huffingtonpost.com/james-rucker/geico-pulls-its-ads-from_b_256724.html

Katy said...

IT'S NOT TRUE that just advertisers can't pull their ads out just because they bought bulk ads.

A total of 33 Fox advertisers, including Wal-Mart Stores Inc., CVS Caremark, Clorox and Sprint, directed that their commercials not air on Glenn Beck's show. And Glenn Beck's show is a regular cable show not Superbowl. So yes, I think the audience can make a difference asking those companies not to advertise during Jon and Kate time slot.

You know, it's their money. Customers are always right. Advertisers have the right to pull their ads. If TLC forces them to advertise on "Jon and Kate exploit 8" besides other shows they want to advertise, they can always walk away and spend their money somewhere else. There's plenty of shows they can advertise. Plenty of desperate network during this difficult economy down time!

I hope the above posts/discussion discouraging outraged audience not to ask advertisers to boycott "Jon and Kate" were not written by TLC people.